Deepfake technology AI-generated media that can replace a person’s likeness in video or audio has advanced rapidly in recent years. Originally used for entertainment and harmless parody, it is now raising serious ethical concerns. Deepfakes can be used to create fake news, impersonate public figures, or even manipulate personal relationships. As the technology becomes more realistic and easier to access, it becomes harder to distinguish truth from fiction, making it a potential threat to public trust and information integrity.

At the same time, deepfakes also have positive potential. Filmmakers use them to recreate historical figures, educators use them to bring lessons to life, and accessibility advocates explore how they can help those with disabilities communicate. The key lies in how and why the technology is used. As society wrestles with this dual-use innovation, we need clearer laws, ethical guidelines, and public awareness to ensure deepfakes are tools for good not deception. Shutdown123